EWG = Environmental Working Group.
We had 2 choices to make during our earliest days as a company; it boiled down to having our products USDA Organic, or EWG Verified. Our mission is in producing skincare without smoke and mirrors. We are consumers as well, and wanted to be able to provide our customers with complete transparency. We could write a book on the differences but the one that stood out to us the most was that USDA Organic allows up to 30% synthetic ingredients. The EWG Verified program raises the bar to higher standards. Their values are aligned with those of the EU where over 1400 personal care ingredients are banned. We are proud to shout from the mountains that ALL of our products are EWG Verified!
Click the image below to see how we rank with EWG:
https://static.wixstatic.com/media/9ba790_35d0f38b668b4d69a3efceb911487f9d~mv2.jpg
